To successfully navigate the MBA admissions process, business school applicants must tell a compelling and comprehensive story that highlights their notable attributes and achievements. One important tool candidates can use to significantly enhance that story is social media—via outlets such as Twitter, LinkedIn, and Facebook. However, these same online resources can just as easily detract from one’s candidacy if not properly managed. As the admissions committees become ever more savvy about using social media in their applicant evaluations, knowing how to optimize these outlets while minimize any detracting elements is crucial.
To help you do just that, we offer the mbaMission Social Media Primer, which presents actionable advice on managing your social media presence before you submit your MBA applications. For example, our primer provides the following: